Mystery of Love

When somebody talks about love, commonly, all human beings can relate and respond. We all know that love purely exist, so as Its mystery is still present. We know what love is, but we in our self cannot define It. Many have tried to give the meaning of love, but no one can provide the true definition of the word that Is always present everywhere yet remains as an undefined word to anyone. They say that love Is essential to people, we can acquire and give love to others.Being In love Is a magical leaning that everybody would want to have. Love Is so priceless, that even the riches person In the world cannot buy. Money can't buy love, but loves worth Is greater than money. For me, when you love someone, you must show to that person how much you care, trust and understand him. Love Is between Individuals, not only for one self. It Is not selfish, you must be willing to share love to others. Love Is not about the physical appearance, this is the reason why we can't see love, we can only feel it.We don't love just because of beauty, there is a more enough reason why we love someone. We can't explain how enchanted it is to be caught by love, we only know that the feeling is extraordinary. We must never find a reason in loving someone, for its clear that love haven't got a constant meaning so as it doesn't have a distinct reason. I believe that in love, there are no wrong decisions, there only exist wrong persons. We must never regret if someone leave or hurt us, it is just an eye opener hat the person we loved is not the right one for us.There is always a right person that is suited for us, we must learn to wait and not to rush things. We can define love on our own interpretation, that is why is so magical. The mystery of love is not yet unfolded, it continuously retains intriguing. Four lettered words with lots of different meaning and interpretation that varies on each individual. Love is everywhere around us, we must learn to wait until love found and catch us lik e there is no more escaping.

Buffalo ’66 (Directed by Vincent Gallo) Film Essay

Buffalo ‘66 (Directed by: Vincent Gallo) Buffalo ‘66 is Gallo’s ode to his childhood and hometown. Like most artists he writes from what he knows. Having moved to New York from an early age (around 17), for his directorial debut he went back to the city where he grew up, and even shot scenes in his real parents’ old house. Buffalo made him what he is, and still resonates deeply in him. He had enough emotional distance when he made the movie to be able to find the humor in it, but watching the movie it’s clear that his past still haunts him, â€Å"It’s an open wound†(1), as Roger Ebert describes it in his review. Spite, resentment, revenge and anger seem to fuel Gallo’s energy; they’re his motivation to create. He is infamous for his public antics, his idiosyncrasy and statements like â€Å"’I stopped painting in 1990 at the peak of my success just to deny people my beautiful paintings. And I did it out of spite.â₠¬â„¢Ã¢â‚¬  A one man army, nobody praises and hypes Gallo more than Gallo himself. He’s never short of bravado and macho, like a kid forever competing with everybody else to be the coolest, most hands-on and authentic. And yet in his art, his stories and songs, we see a fragile man, haunted by his past, broken by the hardships of love. He presents himself that way, his heart perennially broken and sad, looking for revenge or closure. He’s a bitter man, but he is sad in style, of course. His looks and sense of fashion and â€Å"cool† are integral to understanding what he does and where he is coming from. His cult of personality, gigantic ego and vanity inform his work a great deal; it’s his approach, what makes him different. Gallo is an artist that operates as an outsider, but looks like a rock star. He understands that to stand out, to be noticed, an artist has to create his own hype, his own legend; his persona is as much a creation as his work. Which is why he likes to keep people guessing, and building a mystery around him. Provoke people and they’ll pay attention, elaborate on your own past, make things up, and you’ll appear more interesting. Consider the scene in Buffalo ‘66 where Ben Gazzara’s character performs â€Å"Fools Rush In† for Layla (Christina Ricci). The voice we hear is actually an old recording of Vincent Gallo’s father singing the classic song. In 1998, after the release of the movie he told Village Voice journalist Jerry Talmer that he himself had recorded his father, praising his own engineering skills: â€Å"So 10 years ago,† says 36-year-old Vincent, â€Å"I’m drivin g across the country in a car with one hundred of my cassettes, and at the end of the B side of some punk-rock thing there’s this old, dirty, sun-baked tape, and I hear that â€Å"Fools Rush In† and I’m stunned at my father’s talent and my 13-year-old engineering skills. And that’s the inspiration for the whole movie†¦Ã¢â‚¬ (2) In 1992 though, he wrote an article for Sound Practices magazine where he tells a different story: â€Å"I remember my Grandma’s house. It was small and it had a smell, not a good smell or a bad smell just a certain smell. There was no TV, no radio – just this old wind up 78 machine with this big metal horn that had flowers painted on it. Underneath in a shelf, she had 9 records: three by Domenico Modugno- you know, the guy who wrote Volare, four Caruso records, and her two favorites – one by Dean Martin and one by my father singing â€Å"Fools Rush In†. Before my Pops went to prison, he was a nite club singer. He got to record one single.†(3) Wouldn’t he mention the fact that he recorded his father’s single at age 13 on an article for a DIY sound magazine if it was true? And if his grandmother was listening to it on vinyl, clearly it wasn’t a homemade recording. But even if he’s contrived, small minded and petty, he seems to be self aware enough to be able to not only talk about it straight, but to also make art out of it, and if a movie like Buffalo 66 ultimately works is because Gallo can find the humor in his own story and persona. He has to be poking fun at himself and anyone with his outrageous provocations and massive trolling. Just look at his website, where he offers himself for $50,000;(4) or his claims that he’s a republican, and that Bush is a great man. Through his work he can transcend himself and reach out to other people: â€Å"I’m clearly a small-minded person, with my own petty grievances. Hopefully, my work transcends my own petty grievances and small-minded nature. It’s best for me to remain small-minded on an emotional level and broad-minded on a conceptual level. It doesn’t matter whatever it is that makes me do my work. Neurosis, obsession, wanting people to like me, wanting my parents to feel bad for underrating me, making a lot of money, power, and social status, wanting girls to like me or just to meet one girl on a job. All of this doesn’t matter as long as the work that I do to achieve these small-minded needs is a lot more interesting than me and my reasons for making it.†(5) But if the starting point, the initial motivation to do art was revenge, he’s past that, he says: â€Å"One begins one’s adult life trying to conquer the voices and the demons and the hang-ups of one’s childhood emotional life. At a certain point for me, I became actually interested in what I was doing to take this revenge. I became more interested in the activity and the result and the objects I was making out of these motivations so I became more preoccupied with what I was doing than what he was thinking and that happened gradually. At about the age of 30 I was finally more preoccupied with my work than with what my father thought of my work. At this point I have very little interest in proving him wrong, I am more interested in the work.†(6) He is an artist who identifies himself as a working man, a â€Å"hustler†; he doesn’t want to be seen as some delicate poet: â€Å"I don’t identify myself as an artist in that way, like a pre conceived concept of what it means to be an artist. That’s what a bunch of TV actors who finally get a movie job like to think of themselves. I’ve done so many different things. I’ve done a million different things for money. I’ve done a million things to have impact into culture. I’ve done a million things for love and approval and social status. So when I said ‘I hustle’ I was trying to describe the basic premise of what motivates me to do all these different things, and it’s certainly not poetic and anybody who tells you that it is for themselves is full of shit.† â€Å"I’m not a young poet. I’m a working person.†(6) The Buffalo shown in the movie is the one Gallo remembers, the one he describes in interviews. â€Å"It’s miserable. It’s a failed city living in a delusion of grandeur. It’s a regressive unambitious fat ass city with a bunch of real pricks who are controlling things like the newspaper and things like that. Some peop le are very charming there, and I’ve banged a lot of cute girls there, but I would say that it’s an unpleasant place and it certainly has had impact into my personality hang-ups and my personality struggles.†(6) This resentment and unresolved issues with his past are all over the film. Was he looking for closure by making it? Did he find it? One of the central themes of the movie is the relationship the main character Billy Brown has with his parents. They don’t think much of his son, football is more important to his mom than his kid. She regrets having Billy, she lost a game the day she had Billy. According to Gallo, the character of the father (played by Ben Gazzara) is just like his own father.(2) Even though there’s plenty of humor in the scenes involving the parents, it’s evident that Gallo holds a great deal of resentment towards them and his whole upbringing. What is unclear though is the way he resolves it, the way he deals with it. Why would Billy Brown bother going to the lengths of kidnapping a girl and taking her home to his parents to try to impress them, when they couldn’t care less. Nothing in the movie makes much sense if you try to rationalize it, because the story is more about emotions than reason. But that’s what makes it feel urgent and alive, and how the moments of humor and fantasy make sense. We don’t get to know the other, real side of the story. Gallo went back to his hometown to make this movie, shot scenes in his own childhood house and used an old recording of his father singing. How is his relationship with his real parents, what did they think of the movie, what was it like when Gallo came home shoot it, how did that affect their relationship? What about his old neighborhood, old acquaintances, how did that all play out, and how did that ultimately affect Gallo himself? These are all questions we cannot answer, and of course you don’t have to know all the details of an artist’s personal life to understand his oeuvre, but in cases like Gallo, life and art are so intermingled that you’re always aware that you’re only seeing half the picture. He has a problem with people seeing Buffalo ‘66 as an autobiographical movie, for he feels that it takes credit away from all the work he did in it (writer, director, composer, star): â€Å"I feel that when you or anyone else refers to that film as â€Å"autobiographical† what you are really doing is creating a sense or an idea that I didn’t really write the script. It sort of wrote itself. And since I am playing myself, I’m not really acting and since I’m not really acting and the script wrote itself then the film sort of directs itself. Well, it wasn’t autobiographical, it’s a real screenplay and a real performance and a real soundtrack.†(5) He might have a point, but as a viewer it’s very difficult to separate the character of Billy Brown from the persona of Vincent Gallo, especially if you know anything about him. Billy Brown is just like the Vincent Gallo you read in interviews: jumpy, never relaxed, easily offended, perpetually at war with everybody, never hesitates to throw threats and snark, brag about his many talents or dismiss the work of others. Except of course Billy Brown is a pathetic nobody and Vincent Gallo a model and multidisciplinary artist. His movies and art are confessional, but in a very capricious way, we are always reminded that he does things his way. Everybody knows that film auteurs are the ones that do what they want and are stubborn enough to get complete control, it’s just that Vincent Gallo makes really sure you are aware of this at all times. In 2004, around the time his second movie The Brown Bunny was released in America, Gallo told Ebert that he’s an entertainer: â€Å"Film has a purpose. It’s not art. Real art is an esoteric thing done by somebody without purpose in mind. I’ve done that in my life and I’m not doing that making movies. I’m an entertainer. I love all movies. I don’t divide them up into art films, indie films.†(7) But he makes movies for himself. About himself, by himself, for himself. The obvious proof being Promises Written in Water, his third feature. Premiered in 2010 at the Venice and Toronto film festivals, it has not been showed since, and Gallo says he has no plans to release it to the public, so that it is â€Å"allowed to rest in peace, and stored without being exposed to the dark energies from the public.†(8) He was invited to screen it this year at the Whitney Biennial in New York, but he didn’t bother to show up. His movies are made from his very specific point of view, always just his. It’s all about finding sympathy for him the lead. The world revolves around him, everything transformed by his view. His female characters are concepts, fantasies, vague and elusive; we never really get to know who they are. Christina Ricci’s character in Buffalo 66 is more than willing to cooperate with him from the beginning. He doesn’t hold a gun against her, doesn’t need to use much violence (except verbally) to persuade her. By the end of the movie it’s her that’s begging him to return. It’s like Billy Brown is so used to antagonizing with everybody that he doesn’t even know how to deal with someone who actually likes him. A self-professed perfectionist, he wants to control as much as possible in his movies, equaling his directorial app roach to the carefully constructed classic Hollywood musicals: â€Å"When I made the movie, in my mind I was making a classic musical. So when Ben Gazzara sings, or when Christina Ricci does her tap dance, or in the bedroom scene where we kiss, it’s choreography. Those are musical numbers like in those old Hollywood musicals.†(2) He insisted director of photography and camera operator Lance Acord that the film be shot on 35mm reversal stock, a very rare old type of film stock that created many problems during production. Gallo got the idea from an Italian jeans commercial he had previously worked on with Acord. â€Å"The director wanted the spot to look like an old print of Jean-Luc Godard’s 1965 film Pierrot Le Fou†, recalls Acord, â€Å"With Vincent as the Belmondo character. I chose to shoot with reversal to obtain that faded look you see in older prints, while still maintaining strong saturation in the primaries.†(9) The other key visual references for the look of the film were the NFL Films feature presentation of the 1969 Jets Vs. Colts championship game, and the look of old pictures, according to Acord, â€Å"the kind you might find in a suitcase under a table at the flea market. Some were nudes of someoneâ €™s girlfriend, probably lit with Photofloods and shot on Kodachrome. The girl was reclining on an avocado couch, against a brown curtain and a dull orange rug. There is a sincerity and purity in the crudeness of the technique that somehow makes work like that very revealing and powerful. We tried to bring some of that to the movie.† As for the NFL movie, apparently Gallo was taken by his father as a kid to see its production. It was shot on high-contrast reversal Video News film, and made a strong impression on Gallo. (9) The visual components of the film include the use of the picture-in-picture technique, which consists of a small window of footage superimposed over a larger window at the same time(11) (in the beginning of the movie, after Billy is released from prison, he lays on a bench in the street while the screen fills with small windows with different scenes that show us his time in prison, and later on as he sits on the table with his parents, complimentary windows appear a couple of times to show us painful moments from Billy’s childhood); the use of Japanese filmmaker Yazujiro Ozu’s â€Å"Tatami shots† (Christina Ricci’s car plates read â€Å"OZU†(12)), in which the camera is placed at a low height, at the eye level of a person kneeling on a tatami mat, so that the audience is on the same visual level as the characters sitting, to place the viewer right into whatever conversation is going on(11) (the dinner sequence with Billy, his parents and Christina Ricci sitting at the table); and the striking 3D-like virtual pan in the moment where Billy enters the strip club and imagines killing the owner and then turning the gun on himself. Lance Acord got the idea from French director Michel Gondry, who had employed a technique where â€Å"A circular still-camera array was simultaneously triggered, â€Å"freezing† the subject from multiple angles. The resulting frames were then sequentially morphed and animated to create a virtual pan and 3-D effect†. Instead of using still cameras, Accord used a movie camera to produce the stills, moving the camera around the actors as they stood still holding their positions. Blown-glass pieces resembling splashing red liquid where attached to Gallo’s head so that they resembled blood coming out of his head to help achieve the effect of a moment frozen in time.(9) Somewhere between John Cassavetes (or that school of 60s-70s American realism) and art films, Buffalo ‘66 can feel overcrowded with visual motifs and ideas, at times style overcoming substance, but the overall mood and tone of the film are well maintained. The emotions and the urgency of Billy Brown’s character (and Gallo’s performance) feel real enough to go beyond the pose. He even has enough perspective to be able to laugh at himself. Roger Ebert argues that the movie doesn’t offer a payoff, a real resolution. â€Å"Buffalo ‘66 isn’t really about endings, anyway. Endings are about conclusions and statements, and Gallo is obviously too much in turmoil about this material to organize it into a payoff.†(1) But the movie actually ends on a positive note; he’s opting to be optimistic, embracing the possibility of love. After envisioning a fatal ending to his story, he backs out and chooses a happy ending, and that is a resolution. Bibliography 1) Ebert, Roger. â€Å"Buffalo ‘66†. Review. Chicago Sun-Times (Chicago) 7 Aug. 1998. Print/ Online. http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/19980807/REVIEWS/80807 0302/1023 2) Tallmer, Jerry. â€Å"Vincent Gallo and Buffalo ’66†. Interview with Vincent Gallo. New York City 1998. Online. http://www.siegelproductions.ca/filmfanatics/gallo.htm. 3) Gallo, Vincent. â€Å"Mono Mia†. Article. Sound Practices Magazine. Summer 1992. Print/Online. http://www.drowninginbrown.com/dib_sp.htm 4) Vincent Gallo’s website. http://www.vgmerchandise.com/store/home.php 5) Kaufman, Anthony. Vincent Gallo. Interview. Soma Magazine. November 2001. Print/ Online. http://www.vincentgallo.com/writing/AnthonyKaufman.html 6) Taylor, Lee. â€Å"The Cover Star: An Interview with Vincent Gallo†. Flux Magazine. UK, No.9, Oct/Nov 1998 Print/Online. http://www.galloappreciation.com/print/flux.html 7) Ebert, Roger. â€Å"The whole truth from Vincent Gallour†. Chicago Sun-Times (Chicago). August 29,2004. Print/ Online. http://www.galloappreciation.com/index2 .html 8) Lim, Dennis. â€Å"R.I.P. ‘Promises,’ It Was Nice Knowing You†. New York Times (New York Edition) June 8, 2012. Print/ Online. http://www.nytimes.com/2012/06/10/movies/vincent-gallo-keeps-promises-written-inwater-off-screens.html 9) Oppenheimer, Jean. â€Å"Playing a Risky Stock on Buffalo 66†. American Cinematographer. July 1998, Vol. 79 Issue 7, p32. Print/Online database Art Full Text (H.W. Wilson) 10) Video Glossary. Online. http://www.video-editing-made-easy.com/video-glossary-p.html 11) Criterion. â€Å"The Ozu Shot: Tokyo-ga and Late Spring† Criterion film essay. Online. http://www.criterion.com/current/posts/2257-the-ozu-shot-tokyo-ga-and-late-spring 12) Internet Movie Data Base. http://www.imdb.com/title/tt0118789/trivia

Cultures of the new world Essay

When the New World was discovered, Native American peoples had spread throughout North and South America. Often they were hunter/gatherers, but they had established various civilizations. The Europeans considered themselves far superior to these natives, and European arrival invariably led to native peoples being subjected to European rule. The Europeans brought superior weapons such as fire-arms, and diseases, which took an appalling toll on native peoples. Native peoples were often unable to assimilate themselves to European culture, and fell into ongoing conflict with the Europeans, resulting in the decimation of native tribes or their relegation to lands beyond a widening sphere of European control. Native Americans’ most lasting contributions were two food crops that reshaped of European farming: corn and potatoes. At the time they settled the New World, Europeans were feeling the effects of the Renaissance and the Reformation. Spain had emerged from centuries of division to become a united country. Portugal was trying to emerge as a sea power and a mercantile power, taking advantage of the slave trade. England was breaking free of continental control and experiencing the remarkable flowering of the Tudor-Stuart period. Open realizing the vast extent of the New World, the Europeans rushed to establish colonial settlements. These colonies reflected the cultures from which they were sent. The Portugese colonies in Brazil were marked by the depredations of slavery. Spanish colonies reveled in the wealth they found in many parts of the New World. English colonists carried their traditions of self-government and sturdy habits to their new colonies. The result has been the Europeanization of the New World. From Mexico south, the region is Latin America, reflecting the pervasive influence of Spanish and Portugese control throughout central and South America. The United States and Canada remain more English in their orientation, and America has become the ultimate cultural imperialists. Although the Europeans discovered the New World while trying to reach Asia, Asia remained largely unaffected by the discovery and settlement of the New World. The Chinese had apparently sailed to the Americas several centuries earlier, but had found nothing that they felt warranted continued contact. The Japanese were about to enter their two-centuries-long isolation. The various peoples of southeast Asia, whose spices had been one of the key goals of the Europeans, remained oblivious to what went on in the New World. It would be the mid-nineteenth century before large scale emigration to the Americas would increase contact, and this would be followed by American laws excluding Asians. Because of the very limited contact that the Asians had with the Americas during the period of European exploration and settlement, Asia had very little direct influence on the Americas. Its indirect influence shows in the fact that the native Americans were called as Columbus dubbed them, Indians. At the time Europeans were settling the New World, sub-Saharan Africa was divided into various kingdoms. Wars among these were common, as was the practice of seizing enemy tribal peoples and selling them as slavery. As Europeans found that Native Americans did not survive well in slavery, they quickly found advantages to importing slaves from Africa, and a flourishing trade in humans began which would last until the nineteenth century. Slaves in America often worked long hours under conditions in which death was commonplace, prompting a need for the continual importation of more slaves. The result of this importation has been the profound legacy of racism that continues to wrack communities from the United States throughout Latin America. SOURCE: â€Å"The Age of Exploration. † (Undated). HistoryTeacher. net. Retrieved January 31, 2007, from . Internet.

Materials Engineering Assignment Example | Topics and Well Written Essays - 1500 words

Materials Engineering - Assignment Example The bondage between the molecules is broken. In this region, the material can regain its original shape after the removal of the loading or rather the stress. At this juncture, the material obeys Hooke’s law and the stress and strain relate proportionally, and the constant of proportionality is the modulus of elasticity. The structure of the particles is not altered which explains the reason the material regains it original shape after the removal of the stress. It is the region just after the elastic limit. It is characterized by the graph flattening indicating destroyed proportionality between the stress and strain. Plastic deformations creep in, and the material loses the ability to regain fully its shape and size after the stress has been released. It takes place due to rearrangement of the molecular or atomic structure that allows for the new shape and size. Found just after the yielding region. It is characterized by a slight rise of the curve to the ultimate stress point. The behavior is due to the strength of the deformed atoms or molecules having a slight ability to withstand more stress up to the point beyond which complete deformation takes place. The rise of the curve in this region is what is termed as strain hardening. It is the region beyond the ultimate stress point. In this region, a further increase of the stress leads to a reduction of the cross section of the material only in some parts and not the entire material. The constrictions formed are what is referred to as necking. It is the continuous reduction of the cross section area that leads to the breakage and thus separation of the material. Metallic materials are ductile thus has the ability to deform plastically up to some extent. On the graph, it is represented by the region beyond the proportional limit where the elastic limit has been exceeded. Force

Corporate financial management Essay Example | Topics and Well Written Essays - 2500 words

Corporate financial management - Essay Example Investors are attracted to invest in a stock depending on the company’s dividend policy, which is defined as â€Å"the proportion of after tax earnings paid out in cash to the shareholders by a company† (lecture notes). Several theories have been formulated that seek to explain how investors are affected by dividends and the value of their equity holdings. From the point of view of the investor, unnecessary risk may be averted if it became possible to forecast the future price directions of stocks. This is the rationale behind dividend theory, that supposedly dividends have informative content that convey to investors the value of the company, and would tend to influence investor attitude towards the stock. The traditional view stated that use of debt lowers the cost of capital. With a lower cost of capital as discount rate, assuming the cash flows unchanged, then the value of the firm becomes higher. However, the problem with the traditional view is that it ignores the increased risk of gearing to equity holders, thereby increasing cost of equity (lecture notes). According to Modigliani and Miller’s trade-off theory, firms should favour the use of debt. M&M theory showed that the higher the debt capital used by the firm, the higher the value of the firm, even to the point of maximizing value at 100% debt. M&M, however, states that capital structure or gearing (the amount of debt) does not affect the weighted average cost of capital, and therefore the value of the firm. The M&M theory assumes, however, very restrictive and unrealistic assumptions, ignoring entirely the cost of debt default and bankruptcy. Allowing for cost of bankruptcy, a point is reached where the benefit of the tax deductibility of interest on the debt is offset by increase in the costs of debt and of equity as a result of the risk due to high leverage (USF, 2010). Miller and Modigliani (1961) theorized that in a perfect market, a firm’s investors

Virgin Atlantic Essay Example | Topics and Well Written Essays - 3500 words

Virgin Atlantic - Essay Example Also, deregulation has resulted in a multitude of other airlines whom are able to provide low fares. That said, their strengths, which includes providing luxuries such as Samsung Galaxy tablets and high speed Wi-Fi, plus extra creature comforts such as flat bed and comfortable chairs, in addition to other value-added services, such as express security check-in for business customers. However, for the future, Virgin should continue to invest in higher end luxuries, and continue to keep their fleets small, and this is the best way to compete in any market. The Value Chain The value chain is one of the ways that the Virgin Airlines will be strategically examined. Porter (1985) described how firms can be broken down by their activities, and how a firm may obtain a competitive advantage by identifying these strategic activities and finding a way to perform these activities cheaper and better than its competitors (Porter, 1985, p. 34). Porter explained by the value chains may go upstream, which is the supplier delivering to the firm, and downstream, which is the firm delivering the product to the customer. Moreover, Porter states that the value chain must take a holistic approach, which means that the discrete components of its value chain must fit into an overall value system, therefore they all must be integrated. Porter goes on to explain ways that a firm might obtain a competitive advantage over other firms, such as targeting to a niche market, which would allow the firm to tailor the value chain to this niche, which results in lower costs; competing in related industries with coordinated value chains; or firms may also gain a competitive advantage by widening or narrowing their geographic markets. Porter also states that firms may gain a competitive advantage by affiliating themselves with other entities, such as mergers, joint ventures, licenses and supply agreements (Porter, 1985, p. 34). How this relates to Virgin Airlines is that, as will be explained, it is gaining a competitive advantage, through its value chain, by appealing to a niche market, which is the high-end market who is patronizing an airline because of its amenities and luxuries. As it is tailoring its strategy to this niche, as opposed to attempting to appeal to a broader market, it has been able to keep its costs down by keeping its fleet small, and diversifying only by expanding into other markets through subsidiaries. It has therefore chosen to eschew another way that Porter states that companies may gain a competitive advantage, which is through affiliating themselves with other entities. Above illustration available at: http://www.google.com/imgres?num=10&hl=en&newwindow=1&biw=1067&bih=489&tbm=isch&tbnid=Q095X0MX-AyACM:&imgrefurl=http://www.docstoc.com/docs/9354561/Porter-Value-Chain-Template&docid=gBEEIrN13AnqTM&imgurl=http://img.docstoccdn.com/thumb/orig/9354561.png&w=1500&h=1125&ei=YhDyT6faFuio2wWBkaTSCg&zoom=1&iact=hc&vpx=276&vpy=4&dur=6408&hovh=194&hovw=259&tx=1 36&ty=162&sig=111730839532732020329&page=2&tbnh=127&tbnw=169&start=10&ndsp=15&ved=1t:429,r:1,s:10,i:113 According to Oster (1999), the value chain is one way that an organization may be competitive by identifying where, on the value chain, they can improve upon the competition by improving or differentiating themselves from their competitors. For instance, a firm may improve its method of procurement, distribution or inventory (Oster, 1999, p. 131). Or, in the case of an airline, the airline may look at its

Operations Management in Kristens Cooki Company Assignment

Operations Management in Kristens Cooki Company - Assignment Example Thus, one batch of cookies takes 26 minutes. If the order has been placed for 2 dozen (2 batches) of cookies, it will take an additional 9 minutes. This is because while the first batch is baking, the first student would spoon the prepared mix into a second tray, ready to bake. With thermostat and timer already in place, the second batch will require 9 minutes to bake + 5 minutes to cool + 2 minutes to pack in a box. Payment for two dozen cookies will be accepted in the same1 minute as an order for only one dozen cookies (already accounted for). However, the time taken for the two batches overlap. Hence, to make a total of two batches, for the second batch, 2 minutes out of 9 minutes of baking time will be left after the 1st batch is packed and ready. Thus 2 minutes baking time + 5 minutes cooling + 2 minutes packing takes an additional 9 minutes after the first batch is packed and ready. Therefore, the total time required to fill a rush order for 2 dozen cookies would be 35 minutes. To fill an order for three dozen cookies, the tray in which the mix is spooned in to make 12 cookies, will be ready to bake while the second batch is getting baked. Once the second batch is taken out of the oven, the third batch will be placed inside for baking. It will take only 9 minutes for baking because of timer and thermostat already set. Thus 9 minutes baking time + 5 minutes cooling time + 2 minutes packing time takes a total of 16 minutes. Payment time of 1 minute is already accounted for. However, the time taken for the three batches overlap. Hence, to make a total of three batches, for the third batch, 2 minutes of baking time will be left out of the 9 minutes for baking, after the 2nd batch is packed and ready. Thus 2 minutes baking time + 5 minutes cooling + 2 minutes packing takes an additional 9 minutes after the second  batch is packed and ready. Thus, 44 minutes total will be required to fill an order for 3 dozen cookies.

Medical Terminology Project Essay Example | Topics and Well Written Essays - 500 words

Medical Terminology Project - Essay Example ISMP and the FDA plan to accomplish this through educational materials, in professional journals, and lectures at seminars.    It is recommend by ISMP and FDA that ISMP’s List of Error-Prone Abbreviations, Symbols, and Dose Designations be referenced whenever medical information is being shared. This includes internal communications, telephone/verbal prescriptions, computer-generated labels, labels for drug storage bins, medication administration records, and pharmacy and prescriber computer order entry screens, as well as product labeling, industry promotional materials, and medical publications. Some of the abbreviations on ISMP’s list are included in the current Joint Commission on Accreditation of Healthcare Organizations (JC) National Patient Safety Goal 2B, a â€Å"do not use† list of error-prone abbreviations, but ISMP’s full listing includes additional medical notations that have been associated with medication errors reported to the ISMP Medication Errors Reporting Program. legible when using other abbreviations. Simple electronic prescription program can eliminate errors caused by handwriting and transcription errors, assist with dosing, and provided quick access to drug information.   In 2001, The Joint Commission issued a Sentinel Event Alert on the subject of medical abbreviations, and just one year later, its Board of Commissioners approved a National Patient Safety Goal requiring accredited organizations to develop and implement a list of abbreviations not to use. In 2004, The Joint Commission created its â€Å"do not use† list of abbreviations (see next page) as part of the requirements for meeting that goal. In 2010, NPSG.02.02.01 was integrated into the Information Management standards as elements of performance 2 and 3 under IM.02.02.0 D/C Discharge or discontinue Premature discontinuation of medications if D/C (intended to mean â€Å"discharge†) has been

Kosovo (how does it illustrate political and cultural globalization) Essay

Kosovo (how does it illustrate political and cultural globalization) - Essay Example Kosovo’s case has been forwarded to the international court; its ease of getting accepted as a separate legal entity will be dependent on this case result. This fight began when Serbs left the control of Kosovo after the intervention of NATO, during Kosovo war and handed it over to the United Nations; which has gradually forwarded the rule to Kosovo’s institutions (Belgrade, 2009). After getting power, Kosovo started working towards attaining status of a separate recognized state. The fight is still on between two different ethnic groups, Serbian and Kosovo’s over this issue. The battle between Serbs and Kosovo’s over the issue of independence has been taken forward to the United Nation’s international court of justice. The reason behind this issue has not been resolved yet because as it has been already stated that 90% of the population of Kosovo consists of Albanians while the rest belongs to the Serbian ethnicity; there exists conflict between Se rbs and Kosovo over the issue of not allowing Serbians living in the territory of Kosovo to participate in the government and having a right to express themselves.

Why did capitalism emerge as mature system in Britain Research Paper

Why did capitalism emerge as mature system in Britain - Research Paper Example The topic of capitalism was originally brought about by Karl Marx and his colleague Fredrick Engels, who were both historians and theorists. According to Marx, capitalism originated from the Western Europe, more specifically in England. This is reiterated by Max Weber, who describes England as â€Å"the home of capitalism† (Jean Baechler et al. 1988, p. 185). Capitalism in England can be traced from the sixteenth century which coincided with the Agrarian revolution that was slowly taking place. Capitalism was, therefore, largely seen in the land ownership and agricultural production that characterized this revolution. During the sixteenth century, most parts of Europe were undergoing the Agrarian revolution. Typically, human beings engaging in agriculture in most parts of Europe were categorized into two main groups; the people who practiced agriculture (peasants) and those who appropriated other people’s labor. In this arrangement, those who worked on the land (peasant farmers) possessed land and had access to what they produced on their farms. However, the appropriators of labor (who were either the State or landowners) controlled what these peasants farmers sold or remained with for storage. This surplus produce was taken from the peasants by use of coercion which was carried out through various means such as judicial, military or political power. According to Marx, this kind of exploitation through direct coercion was referred to â€Å"extra-economic† means. This was, however, different from the developed capitalism where the farmers (producers) are completely property-less, onl y relying on wages in exchange of their labor-power in working on landowners’ properties (Wallerstein 2011). In this kind of capitalist relationship between appropriators and producers, what mattered most were the markets and the forces involved in them. For example, markets determined what the appropriators got in exchange

Biology Research Paper Example | Topics and Well Written Essays - 750 words

Biology - Research Paper Example The stabilization of soil carbon results in enhanced soil properties like improved aeration, aggregation and water-holding capacity which leads to better crop production and soil conservation (Six, Frey and Thiet). Furthermore, fungal species are also able to extract important minerals and elements from rocks and other geologic matter in a process known as bioweathering (Gadd, Burford and Fomina). Fungi have properties that permit them to work under a wider range of pH conditions, resist the effects of toxic metals, UV radiation, and climatic extremes (reviewed in Gadd, Burford and Fomina). Fungi also have food uses, the most common is the use of yeast to ferment glucose and allow dough to rise and polymerize during bread-making. Other known food uses are production of cheeses and wines, as a substitute for protein foods, and as primary food products. Many are cultivated for food consumption like the common white button, Shiitake and Portobello mushrooms. These have been consumed and cultivated for hundreds of years: for example the consumption of Shiitake as food as been reported since 1313AD while the white button mushroom was first described in 1707 (Baar, Straatsma and Paradi). However, some expensive and rare edible fungi are not yet produced agronomically like truffles, matsutake, and chanterelles. Fungi colonize and penetrate food ingredients which result in the release of enzymes and metabolites that can result in food spoilage. However, the action of these filamentous colonizing fungi, also known as molds or moulds, could also result in fermentation and desira ble changes in foods. Foods like tempeh, tofu, soy sauce, Roquefort cheese, blue Stilton cheese, salami, brie, and rice wine have improved flavors and texture because of the action of different types of moulds (Nouts). A negative aspect of fungi is their ability to cause diseases known collectively as mycoses. According to the US National Center for Health Statistics,

Privacy issues Essay Example for Free

Privacy issues Essay What it is? Privacy is the right of individuals to conceal things, related to them, from others and prevent non-relevant persons/authorities from gaining access to it. Â  An individual wishes to hide his/her personal information since the latter is an invaluable asset. Anyone gaining access to it can cause harm to the individual. For example, an individual has the right to keep his/her credit card number private. Anyone gaining access to it can cause financial damage to the individual. (Alba, Stay , Lorenzen and Scoble , 2008) A breach of privacy occurs when an unauthorized person gains access to the information. This breach can only occur at a place where there is a large volume of information about the individuals. In this report we shall look at privacy issues related to the government, retail stores, hospitals, banks, organizations, or social networks like ‘face book’. Privacy Issues Faced By the Government: Governments collect a lot of information of people. Information regarding citizens of the country is required to avoid any act of illegal activities, terrorist attacks, etc. Information of people helps track people involved in criminal activities. More over information is also required to estimate or to calculate the taxes that the residents in the country will be giving in the proceeding year. Information of people is also required to plan for future developments in the country by looking at the people’s age, sex, etc. For example, in order to provide better healthcare to its people, the government collects information on people’s age, sex, illness records etc. (Freeman and Peace, 2004) Many important benefits occur from people gaining access to this information. Public records can help bring people close together. They can be used to link people who share common activities or hobbies. They can be used to track down missing family members such as finding parents for kids. Access to these records by businesses helps them to serve consumers better. This improves the quality of goods and services in the country and increases expenditure by consumers. Through this the overall economy prospers. (Chander , Gelman , and Radin , 2008) Access to these records by law-enforcing agencies improves safety of people. Records of criminal arrests and convictions ensure that such people are not hired at jobs. However, these benefits do not fully justify the breach of individual’s privacy. There are many ways that governments destabilize and threaten the privacy of citizens. Governments have numerous incentives to collect, store, and use information about their citizens. And they bear very little when they abuse information about citizens. Public records are one way that threatens the privacy of individuals. Information such as on property and loans of an individual , driving license information , criminal record and tax record are some of the example that can be mishandled by the government and other authorized persons and may become a serious issue . Individuals may even commit frauds and violent crimes using the private data available to the government. For example, public records contain information on people’s bank account. Any one gaining access to it can commit a fraud using this information and then the person bearing the account will be held responsible. Governments take a lot of steps to prevent unauthorized access by people to this information. All these steps are implemented at the points where the information is extracted and recorded. For example, all vehicles traveling on highways are required to have black boxes fitted into them. These record invaluable information on what individuals do inside the vehicle. So the authorities need to ensure that these black boxes are not easy to break into. Â  Similarly, all cell phones broad cast information on locations that the cell phone user visits. This is also an invaluable asset. The government needs to ensure that cell phone companies do not disclose this information to other companies or individuals. Similarly, governments collect a lot of information on financial standings of people. This is done in the name of performing tax calculations. These records, if mishandled, can clearly reveal extremely confidential information like income, savings, investments etc. Thus it is utmost important that governments ensure that financial information is only accessed by concerned authorities. Privacy Issues Faced By Retail Stores: Retail outlets – Real and Online, in pursuit of serving their customers better than their competitors, allow credit services to their regular customers. To effectively run this scheme, they need to record a lot of personal information such as credit card numbers and social security numbers. Misuse of these can cause a lot of damage to the individual. For example misuse of credit cards can even make an individual bankrupt. (Solove , Rotenberg , and Schwartz , 2006) Not only it is important information like credit card number that is to be kept concealed, even information like address and phone numbers are important. This if leaked out can be used by spammers and junk mailers. Already people are facing this issue. A lot of regulations are imposed by law-enforcing agencies upon retailers to ensure that they handle the personal information appropriately. For example the Retail Council of Canada has established a comprehensive privacy policy on what information is collected at retail stores, how it is collected, how it is used and what should be done to protect it . (Holtzman, 2006) This is not just the duty of retail stores , etc to protect and individual personal information but the individuals are also at the same time responsible for protecting their own person information that can have the potential to be used in illegal activities . Individuals should give only limited and relevant information to the retail stores in order to protect their privacy . Moreover a go through on the copy of retailers privacy policy can also be helpful to find out what information can be leaked out from the retail store or to find out which information they should not give out to the stores . Privacy Issues Faced by Social Networking Websites like ‘Face book’: Social networking sites are new dimension of internet these days. Their aim is to connect an individual with all his friends and colleagues with just a click. Also they help an individual meet new people and make new acquaintances. With the busy and fast running life of today these sites have become enormous hits. However, these sites are huge repositories of information relating individuals all across the globe. And when there is information there is the risk of privacy being breached. Thus the need for a privacy policy arises in this case too. Most websites ensure that the information is maintained on computers that are safe from unauthorized access. Moreover they also need to ensure that there are no leakages of information while it is being transmitted from the server to the user or vice-versa. (Atwan , Lushing, and Andrews, 2008) The ‘Face book’ has two core privacy principles. First, it gives choice to its users to put in whatever information they want. And individuals can control who can see how much information. Second, it aims to make sharing of information easier and less time consuming. Â  However, the website does reveal that the user information will be revealed to the third parties. by stating that the information in the profiles can be used by the third party without indentifying the name of that individual. Privacy Issues Faced by Organizations: Organizations, both public and private collect and maintain a lot of information on their customers. Customer Information can have several uses that can be very valuable especially for organizations. Some of the benefits of having customer information is that it can help learn the needs and wants of their customers – potential and current. It can be used to more efficiently offer their products to customers and also , the customer information can be used to predict the future demand of the company’s product and future cash flow . Like at all the other sources, this information is equally likely to be misused and individual’s privacy will be breached. The best way to regulate organization’s privacy is at government level. People expect government to formulate laws that will ensure that organizations do not breach away with consumer’s privacy. (Solove , Rotenberg , and Schwartz , 2005) Another way is to regulate through the market regulation. In this the business that is successful in retaining the customer information private and confidential becomes successful whereas business that do not offer satisfactory privacy guarantees to the customer are ignored and put out of the business. Privacy Issues faced by Hospitals The question is why privacy is important in hospitals. Privacy in hospitals is needed to ensure that personal health information can be shared for core health activities, with safeguards to limit the inappropriate use and sharing of patient data. Â  Any deviation from this law will hurt the hospitals reputation as patients will stop trusting hospital to safeguard their sensitive personal records. Therefore hospitals are required to take critical steps towards building security and privacy of healthcare providers, patients and all others involved in health care. (Gaston , 2003) Some steps taken towards safeguarding patient’s privacy include: 1. Patient’s written and explicit authorization is required to disclose personal health information to employers. The authorization must include what information is to be shared, person allowed to use data and for what purpose information is to be retrieved. 2. However, hospital administration is permitted to utilize patient’s personal health information for treatment. 3. If the patient is present, the hospital may disclose medical information to such people if the patient does not object. If the patient objects to disclosure the hospital may determine whether the disclosure is in the best interests of the patient. The professional judgment of the health care provider should inform any decision regarding disclosure of protected health information to a family member or friend who is involved in the patients care, as these disclosures are permitted, but not mandatory. 4. Disclosure of protected health information has always been permitted for purposes such as national security, public health monitoring, and law enforcement, as well as many others. 5. The health information custodians policies must be readily available to patients and should include information about practices and procedures. The right of privacy and consent are essential to the trust and integrity of the patient-physician relationship. Privacy Issues in Banks – Real and Online . Customer’s personal privacy is extremely important to banks. Bank should be committed to protecting customer information. Banks should not share nonpublic information about customers with third parties without their consent. Â  Information banks should collect from customers should help serve only the financial needs of customers, provide customer service, offer new products or services, and fulfill legal and regulatory requirements. These types of non-public, personal information may include: 1. Information we received loan or insurance applications or other forms. 2. Information about transactions with affiliates of banks. 3. Information from outside companies. Banks should collect only the information necessary to deliver quality products and services to customers. All of internet sensitive information of customers should be protected by data encryption technology. (Luna , 2004) References: 1. Alba, Jason , Stay , Jesse , Lorenzen , Lee Scoble , Robert (2008). Im on FacebookNow What: How to Get Personal, Business, and Professional Value from Faceboo. Happy About. 2. Alderman, Ellen , Kennedy , Caroline (1997). The Right to Privacy.Vintage . 3. Atwan , Greg , Lushing, Evan , Andrews, Aurora (2008). The Facebook Book . Abrams Image. 4. Chander , Anupam , Gelman , Lauren , Radin , Margaret Jane (2008). Securing Privacy in the Internet Age . Stanford Law Books. 5. Freeman, Lee, Peace, A. Graham (2004). Information Ethics: Privacy and Intellectual Propert.Information Science Publishing . 6. Gaston , S. J. (2003). Protecting Your Money, Privacy and Identity from Theft, Loss and Misuse. Canadian Institute of Chartered Accountants . 7. Holtzman, David H. (2006). Privacy Lost: How Technology Is Endangering Your Privacy. Jossey-Bass. 8. Levine, John R. , Church , Ray Everett-, Stebben , Gregg (2002). Internet Privacy for Dummies . For Dummies . 9. Luna , J.J. (2004). How to Be Invisible: The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life. Thomas Dunne Books. 10. Solove , Daniel J. , Rotenberg , Marc , Schwartz , Paul M. (2006). Privacy, Information And Technology. Aspen Publishers. 11. Solove , Daniel J. , Rotenberg , Marc , Schwartz , Paul M. (2005). Information Privacy Law. Aspen Publishers.

Factors Affecting The Pakistan Tourism Industry

Factors Affecting The Pakistan Tourism Industry Pakistan appeared as a modern nation on 14 August 1947. There are four provinces and all four are gifted with heritage and culture. It is one of fertile and unique collections of majestic and rugged mountains, lush fields, deserts, rivers, lakes, seashores and landscapes enriched with friendly and hospitable people thus making it a heavenly destination for tourists with different tastes. Pakistan is known in the world of tourism because of the mountainous regions of the north, the Hindukush, Karakoram and the Great Himalaya who form the densest concentration of high peaks in the world. Kalam (Swat valley) in Pakistan is known as the Switzerland of Asia. The Hunza and Chitral valleys in Pakistan were the home to a small pre-Islamic animist Kalasha community who claim descent from the army of Alexander the Great (Mapsofworld.com). The historical and archaeological sites of Ghandhara and Indus Valley civilizations, Mohenjo-Daro, Taxila and the Mughal Empire are the examples of oldest ci vilizations in Pakistan. This multicultural nature of the country also contributes to the tourism industry in the way that it offers various traditions, customs and festivals for the tourists to explore and enjoy. Problem statement: According to the above paragraph, Pakistan seems to be a perfect place for tourists to be visited but still the tourists arrival is decreasing day by day if we take into consideration the years from 1995 till 2008. Aims and Objectives: The aim of my thesis is to find out the positive and negative factors which are affecting the Pakistan tourism industry and also the cause of tourists declining ratio. Find out the role of the government towards the development of this industry and suggest some strategies that can improve this sector and also discover the hidden potential of tourism industry. Another motivation behind this research is to examine and compare the economic effect of tourism in terms of money and job generation in our country as compared to the neighboring countries. Research Questions: The research questions are: What are the factors affecting tourism industry in Pakistan? How much potential Pakistan has got in tourism industry? How tourism industry created revenue and job for the country? What will be the strategies to develop the tourism industry in Pakistan? What the government should do to develop the tourism industry in Pakistan? Literature review and theoretical background: In this chapter, I will discuss some of the available literature and compare it with my research work giving a broader picture of the unique nature of the work and its practical usefulness. Literature review: Kakar et al. 2007, in their research thesis provided a relation between tourism and employment in Pakistan. The purpose of this research was to determine the rate of employment generated in different occupations from the tourism sector. The survey was carried out by personal visit to the hotels, restaurants, souvenir shops, travel agents, car hire firms, tour operators and airline offices. They designed a questionnaire for this purpose. The survey was restricted in the sense that it was carried out in only two cities of Pakistan i.e. Swat and Abbottabad and secondly it was carried out in hotels and restaurants. No attempt was made to determine the total impact of tourism on different employment sectors like taxis, guides, entertainment, travel agencies etc. furthermore the statistical data provided on the number of hotels, number of beds and the number of people employed is limited in the sense that there is no proper information about the time/date/year in which the data was recorde d. Baloch (2007) in his research of managing tourism in Pakistan deals with the issue of diagnosing the cause of crawling nature of Pakistans tourism growth and suggest ways to develop this industry through natural, historical and cultural resources. The research was carried in Chitral valley only. The methodology used was recording the views of tourists, locals, hoteliers and data collection from Pakistan Tourism Development Corporation (PTDC) and Ministry of Tourism. The research is restricted in the sense that the deteriorating condition of this industry is explained only for 2006 and there is no proper statistical data provided for Chitral valley. The data was collected from the concerned departments and there is no proper findings obtained from the tourists and hoteliers. Although some of the studies found and discussed above are related to the tourism industry in Pakistan but there is hardly any research that focuses mainly on positive and negative factors effecting Pakistan tourism industry on a whole and compare this industry to its neighboring countries. Ill focus on factors effecting tourism, its impact on employment and the revenue earned for the whole country. The research will include statistical data for last fourteen years which will help in comparing the performance of this sector with other countries also. Theoretical Background: There are many positive and negative factors which are affecting Pakistan tourism industry. These are as follows: Positive factors: The tourists usually travel to see different places and things other like climate, nature, cultures, people, customs, arts, cuisines, languages, unique festivals, old historical buildings and sites etc. the reason why Pakistan has a great potential in tourism industry is that it posses every single thing that could meet the demand of visitors. Following are the types of tourism in Pakistan: Diaspora Tourism: According to Clarke (2003) the term Diaspora refers to a person who is from one country but originates from another and identifies with the country of origin. The term Diaspora can be approached from two different directions, as a typological tool and as a social condition. When the term is used typologically it refers to a group of people who have moved from one place to another and who still identify with their homeland. The homeland is just a metaphor, it may not even exist but it still carries significance for the individual. Clarke (2003) argues that Diaspora is people who have relocated for any of five different reasons; victim, labor, trade, imperial and culture. All of these reasons are in some way forced upon the individual, which is the central idea behind this type of approach to the Diasporas phenomena. For example, the British who immigrated involuntarily to the different colonies were imperial Diasporas. The typological approach to the Diasporas issue is that it disrega rds the differences within the different groups. So it is more accurate to describe Diaspora as a condition. The condition of being from one place but of another and identify with sentiments towards a homeland (Clarke, 2003) According to Ali Eteraz (2008), more than 7 million Pakistani people are living outside from Pakistan. Pakistan has got a large number of Pakistani Diaspora which can contribute a positive role in the economy of Pakistan. Apart from Diaspora, visiting friends and family tourism is also very important. Many of these Pakistani Diasporas have friends and families living in Pakistan, and they continue to visit these friends and families playing more positive role in the development of Pakistani tourism. Domestic Tourism: According to Richter (1989), many countries of the world take domestic tourism as a poor cousin and didnt pay much attention but according to Boniface and Cooper domestic tourism make up 80% of the world tourism flow. In Pakistan, there are many worthwhile places which not only attract international tourists but also domestic tourists. Heritage Tourism: Pakistan is a home to the most spectacular ancient cities of the world including the Indus and Gandhara civilization. Taxila, Moenjodaro and Harrppa, museums, Mughal heritage and the silk route, Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort (UNIC, 2011). Lahore Fort K Ali Figure 2: Lahore Fort (Source: http://www.gardenvisit.com/garden/lahore_fort) Religious/ Spiritual or Pilgrimage Tourism: Pakistan is also famous for its shrines and temples. Each year not only Muslims from different countries come to visit the holy shrines but also the Hindus, Sikhs and Buddhist visit Pakistan for pilgrimage (UNIC, 2011). https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBtx0UE8DyOLX2dQpGYutpU4tOyOvUI31VRWkbetvpb2RWAjvaA6uZJqslsNj191uKTVDotACTWMkEnvE6815FX9oX7tLiQMjk3r5RbqLRw6Ckb5UF1QH2ho3jo0mW8oIaS55bHD3Is9SP/s400/shrine-abdullah-shah-ghazi.jpg Figure 3: Shrines of Pakistan (Source: http://pak-istan.blogspot.com/2009/09/shrines-of-pakistan.html) Cultural Tourism: Besides archaeological sites and architecture masterpieces of Mughal emperors and British antecedents, Pakistani cuisine and festivals are yet another interesting part of rich Pakistani culture. The food streets in Pakistan are becoming a major source of attraction for tourists as they can enjoy the local Pakistani food as well as the colorful streets and people shopping in the streets at the same time. Famous food streets in Pakistan are Food Street Gawalmandi and Anarkali in Lahore, Melody and blue area Food Street in Islamabad, Burns Road in Karachi, and Ghantar Ghar in Peshawar. Festivals tend to provide celebration, joy, mental and physical refreshment to not only local people but also the tourists who come with the aim to explore and enjoy different cultures and festivals. Some of the famous cultural ceremonies and festivals of Pakistan include Lok virsa mela, Horse and cattle shows, Basant or kite flying, Festivals of lamps, Northern areas festivals including the famous Kalash festivals and Silk route festivals etc (UNIC, 2011). Food Street, Lahore Figure 4: Food Street Lahore (Source: http://www.studentsoftheworld.info/sites/country/26292.php) Adventure or ECO Tourism: ECO or adventure tourism is the most significant part of the tourism industry as Pakistan is blessed with worlds most beautiful and renowned mountains, lakes valleys, glaciers and passes. Tourists not only enjoy the site viewing but also perform activities like skiing, hiking, surfing, camping and cruising. Mountaineering and trekking are the most exciting activities that tourists enjoy. World 2nd largest mountain K2 and Switzerland of Asia known as Swat valley is also located in Pakistan. Silk route is also included among Pakistan attractions as it is an ancient route connecting east and the west. Pakistan is also home to 31 natural and manmade lakes and reservoirs. The helicopter or train safari is also very famous among tourists as they travel to see the most spectacular views of landscapes and mines across the country. The helicopter safari is the latest means of travelling as it takes the tourists high in the sky so they can enjoy the highest peaks in the north and deserts in th e south (UNIC, 2011). click here to enlarge Figure 5: Ayubia (Source: http://www.offthemap.ca/diaster.php) Wild Life Tourism: There are about 14 national parks which give a beautiful glimpse of the rich Flora and Fauna of Pakistan. And there are 2 safari parks with various types of animals like tigers, lions, monkeys, elephants, giraffes, pythons, birds, deers etc (UNIC, 2011). https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi024zC1GlN2ai3MB-hDMAHNweQS1nMoqt9_l8AufpBwZch8r5qIrzpLe_Ix9dW9KJMlK8yvOzuzPsdHYpXJ9T6rbsWjQlZjsKjpYjmN5HjeS5vO_U0Pn2-Nf1XEydSOEoCDOISSLT09jA/s320/CIMG2056.JPG Figure 6: Kund Wild Life Park (Source: http://kiranpalwasha.blogspot.com/2010_03_01_archive.html) Sports Tourism: Pakistan is popular as a tourist sports destination. Himalayan range which is the worlds highest mountain range in the world demands for professional trekking along with general trekking. Other types of sports tourism include white water rafting, wild boar hunting in deep forests, shandur polo games, mountain biking, golf, ice climbing, rock climbing, snowboarding, skiing, caving and pot holding etc. rich people and prince come from middle east for deer hunting in Pakistan. All the above mentioned factors contribute positively to Pakistan tourism industry but along with these, there are also negative factors which are affecting Pakistan tourism industry and have resulted in the loss of tourists arrival in Pakistan. Negative Factors: The negative factors effecting Pakistan tourism industry are the views and opinions of domestic and international tourists obtained via questionnaire and interview. According to the tourists, the biggest problem they are facing while travelling is security issues which include the current insurgency in Pakistan. Even the domestic tourists dont feel like travelling in their own country. Second issue of tourists decline is negative image of Pakistan portrayed by media to the outside world. Lack of infrastructure, ineffective promotional policies, inadequate tourists services and facilities, lack of initiatives by concerned government departments, inadequate knowledge and training of personnel in tourism sector, law and order situation especially in the high tourists attraction areas, inadequate infrastructure facilities, lack of incentives in the tourist sector, failure to show and project the positive image of the country via media to the outside world, low allocation of annual touris t budget, lack of development and facilities in the mountain regions, lack of understanding to the tourist needs, the overtaking and change of governments and administration within the country (army rule) and high inflation rate are the key points which have altogether made tourism an unsuccessful industry in Pakistan. The tourism Ministry is not playing sufficient role and tourist faces difficulties in getting timely visa and other informations. The tourism authorities must focus on this sector as tourism is the only sector, which can contribute substantially in the poverty alleviation and improving the living standards of the local community. Factors Effecting Tourism Positive Factors Negative Factors Security problems for the tourists Less marketing and publicity on international level Weak travel and tourism framework Low allocation of annual tourist budget High inflation rate Overtaking and change of governments Lack of initiative by concerned government departments Presence of tourist attractions Mountains Valleys Lakes Historical places Rich culture Rich food Salt mines Spring festivals 5 stars hotel chains Restaurants Handicrafts Museums Business environment Factors effecting tourism Figure 8: Factors effecting tourism

Corporate Social Responsibility (CSR) Strategies and Benefit

Corporate Social Responsibility (CSR) Strategies and Benefit 1.0 Chapter 2 Literature Review A literature review of research was carried out to put light into the definition of Corporate Social Responsibility (CSR) as this differs from country to country and different authors have modelled different definition for CSR. This makes the study of CSR more complex. Also factors influencing the strategic issues of CSR are also reviewed. Electronic database is used such as emerald to select appropriate   articles. This   review of literature is worked out on published research on CSR, CSR strategies and benefits. The first focal point is on the definition of CSR, then the strategies of CSR in business was reviewed and the benefits associated with the strategic management of CSR. The main aim of this review is to sum up the studies in relation to the integration of CSR in its core business to gain advantage to the target group that receive the CSR and also to the business in the long run to place the business at a competitive advantage. Findings on environment have also been taken into consideration. 1.1 2.1 Theoretical Review 1.1.1 Models, Concepts, Frameworks In the book ‘Corporate Social Responsibility by Crowther D and Aras G, 2008, Milton Friedman (1970) stated that â€Å"there is one and only one social responsibility of business- to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud† So we can understand that according to Friedmans 1970 theory the sole responsibility of the business is to capitalise profit. According to Friedman (1970 cited in   Galbreath 2009, p.111   ), it is the firm responsibility to meet the economic needs and that only leads to the welfare of the society and it is the role of the government, service organizations, educational institution to meet the societal welfare. Galbreath, (2009) cited that after the publication of the thesis of Friedman, (1970)  Ã‚   there was much research on the social responsibilities of the firm. Galbreath, (2009) states that ‘In the late 1970s, Carroll (1979) offered one of the first and perhaps still the most widely accepted conceptualisations of CSR (Matten and Crane, 2005). In Galbreath (2009), Carrolls (1979) model conceptualises the responsibilities of the firm as: the economic responsibility to generate profits; the legal responsibility to comply by local, state, federal, and relevant international laws; the ethical responsibility to meet other social expectations, not written as law (e.g. avoiding harm or social injury, respecting moral rights of individuals, doing what is right, just, fair); and the discretionary responsibility to meet additional behaviours and activities that society finds desirable (e.g. philanthropic initiatives such as contributing   money to various kinds of social or cultural enterprises). The last concept applies to the Mauritian context where NGOs are engaged in the philanthropic activities. They are funded by firms making profit and 1% of the profit after tax is given to the NGOs to look at the vulnerable groups in Mauritius , the other 1% goes to the contribution of programs offered by government, (NEF, 2008). NEF,2008 cited that the economics needs of the firm are met to comply with CSR. The firm has to contribute 2% of its profit after tax in the CSR fund. If the firms make no profit then there is no contribution to CSR. This brings to the circular Mauritian model In Mauritius, the government uses the profit for the welfare of the society. 1.1.2 Activities not meeting the criteria of CSR in Mauritius The following activities do not fall under the definition of CSR IN Mauritius, NEF (2008): Contribution for religious activities Contribution to activities discriminating on the basis of race, place of origin, political opinion, colour or creed. Contribution to Trade Unions Sponsorship for marketing purposes Contribution for political parties Shareholders and Senior Staff benefits (schemes benefiting staff and/ or their family members and shareholders holding more than 5% of shareholding) Staff welfare cost (including e.g. current and future staff training costs), Activities which are against public safety and national interest. In Galbreath (2009), Friedmans (1970) social responsibilities, stakeholder theory and corporate social responsibility, Carroll (1979) are normative: they give a description of what the dos and donts of the firm in terms of their societal responsibilities (Rodriguez et al., 2002) Katamba D and Gisch-Boie (2008) made a study with regards to CSR in Uganda a developing country. They stated that CSR is a new concept in Uganda and the study was carried out to know the perceptions of CSR, approaches and needs of companies in the matter of CSR.   The CSR defined by company managers in Uganda as stated by Katamba D and Gisch-Boie (2008)   are â€Å"when companies consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stkaholders as well as the environment.† â€Å"how companies manage their business processes to produce on overall positive impact on society.† â€Å"considering all stakeholders while making business decisions that manage stakeholders relationships â€Å"giving back to society and cementing the bond of the company to society through demonstrating the caring heart of the company† Katamba D and Gisch-Boie (2008) made the observations that large companies in Uganda do not have a CSR strategy and they cannot satisfy all the requests of communities and NGOs. The Government of Mauritius has catered for the approved programmes relating to socio economic development, Health, leisure and sport, environment, education and training and catastrophe, (NEF, 2008). The NEF has an important role to play to drive firms to CSR strategies. The Government of Mauritius stated in NEF (2008)   has set up a guiding principle with the general purpose of   directing registered companies to give 2% of their book profit to programmes contributing to the social and environmental development of the country. NEF (2008) stated the objectives of the fund   to: Support firms to administer their own agenda, resulting in the triple reporting aspect, that is, the economic, social and environmental development. Ease the involvement of the companies to sustain existing Approved National Programmes applied by Companies, national agencies or NGOs support a serviceable society to NGOs working with the approved national development program 1.2 Empirical Review 1.2.1 Applied Studies and Findings Research gaps In Sidsel Grimstad (2011) pp. 73-74, Shrivastava and Hart (1994) suggested green politics will be among the powerful forces of economic, social, and political change,   businesses and managerial theory have to change them drastically to hold environmental distress. In the same paper In Sidsel Grimstad (2011) pp. 73-74, stated that after more than ten years, Kallio and Nordberg (2006)   there are still questions that have not been answered regarding firms and their link with the natural environment. These questions are : â€Å" what is the organisations relationship with the natural environment? Why does integration of concerns for the natural environment happen within organisations? Where does it happen? Who does it happen to? How does it happen? What are the consequences of an integration of the organisation and the natural environment? â€Å" (Sidsel Grimstad 2011 stated by Kallio and Nordberg   (2006 )) They also found that while considerable empirical research had been done, there were few development of theory conbining organizational and management theories with natural environment. Sidsel Grimstad (2011) stated that few research has been carried out to assess how prolonged actions affects firms or clusters competitiveness and the way natural environment is bonded to the involved firms of organisations (businesses, government, non-profit, or others)   day to day activities (Gladwin et al., 1995; Kallio and Nordberg, 2006). Little has been done to judge against framework, local formal and informal institutions while looking at business-driven environmental action (Gjà ¸lberg, 2009; Halme et al., 2009; Hart, 1995 cited in Sidsel Grimstad (2011) ) Sidsel Grimstad (2011) found from the above literature review comes up many knowledge gap. He states that more study   examining how firms operates and implements environmental action, the insight of environmental action, the reason they are doing it, what they see as main factors for the environment and business to mutually develop and benefit each other, the way they carry out environmental action, the way they organize and the short and long term consequences for the environment and society.   Sidsel Grimstad (2011),More concept is required the forming of   the relationships between the natural environment business organizations and competitive advantage. Sidsel Grimstad (2011) cited that â€Å" More comparative research is required analysing how businesses deal with environmental issues within different contexts and different national institutional frameworks.† Sidsel Grimstad (2011)   cited that â€Å"When faced with serious environmental issues, it would be expected that the way/mode and means a business, a business cluster or society will respond to the environmental challenge will differ according to the countrys formal and informal institutions.† Sidsel Grimstad (2011) stated that these matters would be more outstanding in areas where the natural environment and landscape encompasses basis for tourism as an additional strategy for earning income for businesses based on agriculture. Sidsel Grimstad (2011) also found that â€Å".. it would be expected that agriculture based tourism businesses would have a vested interest in going beyond compliance with the environmental regulatory systems. In addition such clusters would also perceive the natural landscape as a prerequisite for value-adding for their tourism businesses in the future and are therefore worth taking care of.† Sidsel Grimstad (2011) found that the two countries chosen, Norway and Australia have clearly different situations and organizational frameworks when dealing with environmental management in rural areas. He chose two business-driven green initiatives have been identified and there are still on-going research. Sidsel Grimstad (2011)   cited that re â€Å"They are self-defined or self-organised clusters, in as such they do not follow administrative or geographical borders, but rather are based on a common business focus agriculture-based tourism in a geographical area where the borders have been defined by the business community itself through formal organisations such as local chambers of commerce.† He also stated that they hold the definition of clusters given by Porter (1998), that describes these geographic clusters of interrelated firms and institutions in a specific field. Sidsel Grimstad (2011) also stated that the clusters include both suppliers of provider of inputs, services, and education( universities, training), and later stage of businesses centered on customers that both compete and work together. In Australia the associating organisation is a Chamber of Commerce in a wine tourism region, and in Norway is a farming of apple and tourism region, a shareholding firm has been set up with the objective of promoting continuing improvement in the area, (Sidsel Grimstad 2011). In Norway, the area in agriculture has received much subsidy to cater for both self-sufficiency in essential foods and secondly in sustaining the rural population. the subsidies in agriculture have been drastically reduced in the last decade, but they have been turned towards subsidies for farm-based ecological protection and preservation. These have led to new ventures in tourism sector for a new value-adding strategy. The above extract is from (Sidsel Grimstad 2011). Sidsel Grimstad 2011 also found in his study that traditional farming has been drifted towards   a mix of farming and agri-tourism, preceded by the principles of geo-tourism. In Sidsel Grimstad ( 2011) the definition of   Geo-tourism is given by â€Å" tourism that sustains or enhances the geographical character of a place its environment, culture, aesthetics, heritage, and the well-being of its residents (National Geographic Society, 2009).† Sidsel Grimstad ( 2011) stated that small agricultutal sector tourism clusters have been founded by the concepts of   geo-tourism that they call landscape parks that are natural and cultural regions described by the natural landscape and by the identification of local population.   The development of home agro and tourism have to undertaken in an sensitive way Taking care of the environment that must be attractive to both local people and the tourist (Sidsel Grimstad, 2011). From the above extract this leads to the creating of strategies to look after the issues of sustaining and preserving environment. Mauritius being a tourism industry can give importance to the environmental programs for maintaining and preserving it keeping in mind the problems that are the world is facing towards natural ecological change. 1.3 2.3 Case Studies Added on17/04/11 Volker Turk (2003) has worked in a paper e-business and CSR- the business case for the new economy. The paper looked at the major significance   for corporations working in the ICT and e-business sector concerning environmental and social issues. Volker Tà ¼rk (2003) developed an essential finding from the research that is e-business is not entirely virtual but it is related to the use of natural resources. Volker Tà ¼rk (2003), identified key factors influencing the ecological consequences of environmental ICTs and e-application. He identified them as â€Å"Monitoring the environmental impacts of ICT and e-business, greening the hardware, shifting to e-services, enabling transport efficiencies, raising awareness and changing habits, recognize and extent the (digital) responsibility, acknowledge the technologies limitations and risks, Improve sustainability and accountability along supply-chains. social responsibilities are different from social issues but closely linked (Galbreath 2009).   The society have expectations on the firm and these are social responsibilities. These responsibilities are related to factors. These are social issues. These factors can have an effect on the ability of the firm to meet objectives , and can also affect the social responsibilities. This view has been supported in the work of Galbreath (2009). ELABORATE HERE Galbreath (2009) states that ‘In this sense, these definitions help to describe what the â€Å"firm side† of the social contract (Donaldson and Dunfee, 1994, 1999) between business and society consists of. On one hand, the â€Å"formal† social contract defines a firms explicit responsibilities, including generating returns for shareholders, obeying laws and regulations, creating jobs, paying taxes, and honouring private contracts. On the other hand, the â€Å"semiformal† social contract reflects societys implicit expectations. Here, societys unspoken expectations of firms include responsibilities such as adherence to global labour and environmental standards (e.g. SA 8000, AA 1000, ISO 14031) that are not required by law, triple bottom-line reporting, following industry norms and codes of conduct, fulfilling brand promises and contributing philanthropically to the community. Scholars have looked at the social issues concept, mainly through the life-cycle approach (cited in Galbreath (2009), Lamertz et al., 2003). Although several definitions exist, a widely accepted definition in the life-cycle tradition describes social issues as: ‘Social problems that may exist objectively but become â€Å"issues† requiring managerial attention when they are defined as being problematic to society or an institution within society by a group of actors or stakeholders capable of influencing either governmental action or company policy (Mahon and Waddock, 1992, p. 20; emphasis added). Galbreath (2009) expressed this view. The definition implies that social problems exist at the societal level (but not necessarily at the organizational level)   and these problems are   elevated to the â€Å"status† of a social issue by the actions of various actors, including stakeholders. However, such a definition does not address how these social problems and issues might be an opportunity for the firm and thus, is problematic with respect to the concept of strategy. Galbreath (2001) cited that ‘some firms signal that CSR is a fundamental purpose mission of their existence. As part of its mission, The Body Shop makes cosmetics that do not hurt animals. Here, The Body Shop has addressed a social issue animal cruelty through the very core of their business: developing the highest quality, innovative, effective and safe cosmetic products. A bank with a heart The Mauritian bank, Mauritius Commercial Bank (MCB) is involved in ‘Corporate Social Responsibility to serve the communities by not only by financing of projects but also to build and sustain schemes for social, environmental and economic welfare of the community. The MCB Group contributes 2% of its bok profits annually to the MCP Forward Foundation . This extract is from MCB Ltd,2010. Another example of Corporate Social Responsibility in a   Mauritian company is the IBL Children (Schumpeter, 1934; Nelson and Winter, 1982; Jacobson, 1992) economic growth can be attained through innovation.   (Schumpeter, 1934; Jacobson, 1992; Hill and Deeds, 1996; Chan Kim and Mauborgne, 2004)   presented the views below. Innovation can be an opportunity to meet social needs and deal with social issues instead of considering them as a threat. The knowledge acquired from the target markets, target customer needs and the unmet social needs and/or social issues directly from the market, can be used to explore the opportunity to reach new markets and gain competitive advantage. This can be done by introducing new customer offerings, developing new processes or creating new market segments. Gabreath , 2009 cited that Corporate managers admit that CSR is a vital reflection for motivating achievement. But they acknowledge to be under pressure to anticipate about the uncertainty of unmet social needs or social matters that will affect their business or how to develop strategies to cater for these problems (Galbreath, 2009) . Galbreath, 2009 said in his findings that much has been on paper to recommend that CSR is important for competitive success, but efforts have been prevalent on conceptual and theoretical advancements and empirical tests between CSR and firm accomplishment. Galbreath, 2009 came to the conclusion that this causes a breach regarding CSR and strategy. Galbreath, 2009 cited ‘If an assumption is made that CSR is important to competitiveness, and if strategy serves as a foundation for a business firms creation, while establishing its position in the market, its competitiveness and its on-going existence, then placing CSR within the context of strategy seems vital. Galbreath, 2009 first implication was that CSR should not be regarded only in terms of   the duties organizations have toward society or to whom they are accountable. Galbreath, 2009 cited that ‘Normatively postulating, for example, that firms have an economic responsibility to generate profits or a legal responsibility to obey appropriate laws or that firms have a responsibility to meet the needs of various stakeholder groups (and who those groups are) does not describe how they can do so in a strategic manner. Galbreath, 2009 suggested that to know CSR strategically, unmet social desires and social matters   and also the firms responsibilities toward society, these have to be considered individually. This is essential to tackle CSR more accurately within the underlying elements of strategy (Galbreath,2009). Galbreath, 2009 implies and questions ‘to what degree does CSR have to be built into strategy before it can be considered â€Å"strategic†? ‘ During its existence, the firm has to frequently face with   different opportunities and threats and decisions are made to deal with them (Galbreath, 2009). According to Galbreath, 2009 there are six-dimensions of strategy firm mission; strategic issues; markets; customer needs; resources; and competitive advantage. Galbreath, 2009 says that at any stage one facet of strategy of the six-dimensions might be more vital than others. In Galbreath, 2009 for some scholars ‘strategic CSR deals with contributing slack resources (profit spending) to the needs of society and community that are related to objectives and strategy of the organisation such as philanthropy, sponsorships and cause-related marketing (Mullen, 1997; Lantos, 2002; Porter and Kramer, 2002). Galbreath, 2009 observed that strategically, this is a limited view and is mainly related to the discretionary (philanthropic) component of Carrolls (1979) theory of CSR. Galbreath, 2009 demonstrated in his paper that CSR is not an organizational occurrence strategically limited to a restricted aspect within the organization. He states that while taking corporate responsibilities, unmet social desires and social matters into account, synergies develop that are essential for several dimensions of strategy.   In Galbreath, 2009 he stated an example;    ‘while the economic responsibility to produce profits constitutes part of the firms formal social contract, by exploring unmet social needs and social issues through strategy dimensions such as markets served, customer needs and resources required to compete, a firm not only can address social opportunities that generate profits (thereby meeting its economic responsibility to shareholders), but can offer societal benefits as well (Burke and Logsdon, 1996; Husted and Salazar, 2006). Galbreath (2009) found from his study that CSR cannot only be philanthropic or an obligation towards ethics, that is code of conduct; CSR can be carried out within six elements of corporate strategy,   adding up to good organisation practice,   profitable to the economy and to the wellbeing of society (Galbreath 2009). Galbreath 2009,   concluded that firms contribute economically to the society and profits making is a social responsibility (Carroll, 1979; Henderson, 2005). But in the present ambience, social matters are cropping up on firms to the extent that CSR seems to be the new battlefield for competitive achievement (Porter and Kramer, 2006 cited in Galbreath 2009). According to the guidelines, NEF, 2008 it can be extracted that the Government of Mauritius is mainly dealing with vulnerable groups as philanthropic activities to eradicate poverty rather than using CSR as an competive edge for the business. But for business perspectives in Mauritius, firms can deal with the CSR activities dealt as per the government program but at the same time build a strong long term competitive advantage by building good reputation for the company and at the same time deal with societal issues. Galbreath, 2009 concluded that if the statement is true then firms do not have to meet the interest of shareholders but also of society at large. Galbreath (2009) sated that â€Å" strategy takes on significant meaning not only with respect to fulfilling social responsibilities and the development of firms, but also with respect to the development and sustainability of society/nations (Raimond, 1996; Rodriguez et al., 2002).† Galbreath, (2009) made an interesting conclusion: companies who have a broader understanding of their social responsibilities and who starts to   investigate further on how they can build CSR into strategy at a more competitive edge in the future benefiting the shareholders and also the society at large. Galbrath (2009), to deal with CSR more strategically, the paper made an argument that organizations should consider six strategy dimensions: â€Å"firm mission†, â€Å" strategic issues†, â€Å"markets†, † customer needs†, â€Å" resources† and â€Å" competitive advantage.† Galbreath (2009) stated that strategy is about recognising matters that have an influence on a organisations capacity to attain its mission, so goods/services can be given to achieve markets needs providing through valuable resource construction to build and maintain competitive advantage. When CSR is thought about in these aspects it provides a way to methodically delve into means where social responsibilities can be constructed into strategy (Galbreath, 2009). If CSR is not done this way, companies  Ã‚   take the risk of defining CSR as â€Å"codes of ethics†, triple bottom line reports and public relations campaigns, (Galbreath 2009).Galbreath(2009) cited that â€Å"Such approaches are too limited, too defensive and are too disconnected from strategy. Nur Diana Hidayati, (2011) , showed in the case study that there is elevated dedication from the four companies she studied to catty out CSR programs and company moral values. The companies attempt to deal with the triple bottom line issues,(Nur Diana Hidayati,2011).   Nur Diana Hidayati, (2011, p104), found in the case study that ‘ two consumer goods companies (Unilever Indonesia and Sari Husada) and one manufacturing company (Astra International) conduct CSR programs that are both related and unrelated to their core businesses while a mining company (Aneka Tambang) tends to conduct CSR programs that are unrelated to its core business. The other finding from the case study is that both programs related to CSR and not related to CSR are   ways for the companies to go for ‘sustainable development, Nur Diana Hidayati, (2011, p104), This leads to carry out a study in the Mauritian context of the competitive advantage placed while incorporating Corporate Social Responsibility as a strategic management in the business. Anonymous, nd from the Emerald Group Publishing stated that it is difficult to manage Corportae Social Responsibility issue if the firm you are running a firm of huge size. Senior management are more conscious that the firm is presumed to put forward some kind of advantages to the wider world, (Anonymous, nd). ‘newspaper articles, academic papers, the activities of their peers and the public all tell them so. ‘ Many executives of firms are anxious that their firm is not looked as making contributions morally to the society and   to the environment as their day to day activities then they can lose their reputation and customers, (anonymous, 2008). Lance Moir ‘the basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities. Business depends on society to run and it is using natural resources may be at the detriment of the environment. Though it is contributing to the economic development of the country or society, it has other duties to fulfil to contribute part of what it has gained during the business process   by providing Corporate Social Responsibility. Holmes (1976), in a study of executive attitudes to social responsibility, finds that the strongest response was that in addition to making a profit, business should help to solve social problems whether or not business helps to create those problems even if there is probably no short-run or long-run profit potential. This applies to the Mauritian context where the contribution is enforced by 2% contribution after profit although it is given as tax. But how far the business person is agreeable to this is to be studied through the research questionnaire. Proponents of CSR claim that it is in the enlightened self-interest of business to undertake various forms of CSR. The forms of business benefit that might accrue would include enhanced reputation and greater employee loyalty and retention. We can identify this approach in some of the current approaches by business. So, the introductory section of the recent report by the World Business Council for Sustainable Development on Corporate Social Responsibility (WBCSD, 1999) used phrases such as business benefits, could destroy shareholder value, control risks, identify market opportunities, improving reputation and maintaining public support. CSR Europes approach is that business benefits from being more socially responsible and that this can help to build sales, the workforce and trust in the company as a whole. The objective is to build sustainable growth for business in a responsible manner. Frederick (1994) identifies the development in the understanding of CSR up to 1970 as an examination of corporations obligation to work for social betterment and refers to this as CSR1. However, around 1970 he notes a move to corporate social responsiveness, which he calls CSR2. Frederick (1994), identifies corporate social responsiveness as the capacity of a corporation to respond to social pressures. (Moir L. 2001) In effect the move from CSR1 to CSR2 reflects a move from a philosophical approach to one that focuses on managerial action.    Lately, Frederick (1986) has developed this analysis to include a more ethical base to managerial decision taking in the form of corporate social rectitude and terms this CSR3. In this development, Frederick claims that the study of business and society needs an ethical anchor to permit a systematic critique of businesss impact upon human consciousness, human community and human continuity. Frederick (1986), asserts that whilst CSR1 was normative, it was hesitant and that CSR2 led to non-normative enquiry. Thus the requirement for a moral basis provides a normative foundation for managers to take decisions in the area of CSR. As part of a normative manifesto, he proposes that the The World Business Council for Sustainable Development (1999) defines CSR as: â€Å"the ethical behavior of a company towards society . . . management acting responsibly in its relationships with other stakeholders who have a legitimate interest in the business, and CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.† Examples cited in Moir L, 2002 are from individual companies in the area of CSR reinforcing stakeholder analysis: Johnson Johnson: â€Å"the companys responsibilities to be fair and honest, trustworthy and respectful, in dealing with all our constituents (Johnson Johnson, 2000). Volkswagen (2000): â€Å"adopt a position which builds both shareholder value and workholder value in order to deliver sustainable growth for the future. Shell: â€Å"We all need to assess the impact our business makes on society and ensure that we balance the economic, environmental and social aspects of everything we do† (Moody-Stuart, 1999).   Apart from the triple bottom line, I think business should feel responsible and contribute to the social growth and go beyond the expectation of society   and integrate CSR in the way business is